ZARA
Zara is one of the largest international fashion companies. It is part of the main brand from the Inditex Group, the worlds largest apparel retailer. The fashion group also own brands such as Massimo Dutti, Pull and Bear, Bershka and Stradivarius. There are over 7000s stores in 50 countries. Their target market is composed of men and women between 18 to 40. The brand is very fashion forward and trend conscious.
Their mission statement from 2014-
"ZARA is committed to satisfying the desires of our customers. As a result we pledge to continuously innovate our business to improve your experience. We promise to provide new designs made from quality materials that are affordable".
Their mission statement from 2014-
"ZARA is committed to satisfying the desires of our customers. As a result we pledge to continuously innovate our business to improve your experience. We promise to provide new designs made from quality materials that are affordable".
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