TOPSHOP IT A/W 18 CAMPAIGN

Topshop is re-branding itself for fall 2018 by changing it's name to Topshop it. The purpose of the campaign is to "introduce our customers to a new kind of expression". Creative Director of Topshop and Topman, David Hagglund says the campaign will mean "different things to different people, but it's means experimenting and pushing boundaries". The campaign features eight of the most relevant faces to date such as Duckie Thot, Anwar Hadid, Presley Gerber, Dilone, Brigit Kos, Cara Taylor, Adonis Bosso and Sofia Mechetner. The collection includes rainbow puffers, beaded bags, sequin minidresses and cowboy boots.