FASHION MARKETING LECTURE

• look at the footfall of every person going in and out of the shop in a certain time period. 

• create various questionnaires- create a variety to different target audiences, think about customer profiles eg, average spending

Brick and Mortar

• Where
• How big
• What products

Sales

• what products
• What platform

Current brand

• Strengths
• Core identity
• Heroproducts
• influencer associations
• collaborations

Customer

• Who
• Values
• Age
• Gender
• Income
• Reason for buying
• Location
• Expectations
• likes/dislikes

New Market

• Values
• Spending habits
• Emerging demographics
• Influence

Competitor

• Strategy
• Visual communication platforms

Digital

• social shifts
• Platforms
• UI- user interface eg. Instagram- content orientated/ UX- the experience eg. Satisfying

Primary Research

• Questionnaires
• Surveys
• E-mails
• Telephone calls
• Focus groups
• Photography