TOPSHOP vs PRETTYLITTLETHING NOTIFICATIONS

To gather more research on Topshop's engagement with their consumers on Instagram I decided to turn the post notifications on for Prettylittlething and Topshop. I observed both of their social medias for four days. Throughout that period Topshop posted 6 times, this consisted of repost from influencers, a video advertising their new campaign "reinvigorate your wardrobe". I also noticed that they posted about the student discount they were currently offering and the chance to win £250 worth of gift cards For Topshop, in order to be in a chance to win they had to follow them on instagram , this suggests to me that they need more followers to get the brand noticed. From analysing them over the past few days I noticed that the majority of the content posted was reposted from influencers or featured recent imagery from their latest campaigns. 
This is similar to Prettylittlething, I analysed their instagram account for the same amount of time. From my research I found that they were consistent with their posts, sometimes they posted up to six times per day, showcasing their latest campaign with Karl Kani. The posts consisted of video campaigns, teasers of the campaign, influencer repost, collaboration reposts from the public and influencer posts from their PLT TV. The majority of their posts were using imagery from influencers on their instagrams, this suggests to me that due to the fashion industry now, a way to market a brand is by using influencers especially on social media.